Urdu Language Immersion with the Jingle Truck

We are excited to announce our new partnership with Gateway Urdu, a brand by Gateway Educators, to share Pakistan’s delightfully original truck art with Pakistani families across the globe as part of Gateway Urdu’s language program.

Beginning early spring 2021, the Jingle Truck program will be available in Urdu online at www.gatewayurdu.com. This online program provides an immersive experience of Pakistani culture and language. Art 120’s Pakistani artists incorporate interactive games, geography and visuals followed by a virtual tour of Art 120’s Jingle Truck itself. Afterwards, students become drivers of their own creativity by making a personal Jingle Truck. Public school teachers have been very pleased with the outcome of the Jingle Truck program, remarking on how much their students have retained about Pakistan six months later. Some students have even been inspired to learn more about Pakistan outside of class.

Our initial class this fall was a success as the children reinforced their knowledge of the Urdu language while learning more about their country of origin through this interactive and creative program.

“We consider this partnership strategic in our mission to expand the footprint of the Urdu language. Through this partnership with Art 120, we are able to offer a culturally rich and immersive program to reinforce student comprehension of the Urdu language in a fun and engaging way.” - Omar Memon, Founder Gateway Educators.